TalkTalk, the TV, broadband, mobile and home phone provider, is joining Thinkbox as an Associate Member, joining other Associate Members RTL Group, Virgin Media, London Live, Norway’s SBS Discovery and Australia’s ThinkTV: associate membership entails consultation and involvement across Thinkbox activities and with Thinkbox’s working groups.
“It’s wonderful to welcome TalkTalk to Thinkbox as an Associate Member,” says Lindsey Clay, Thinkbox’s Chief Executive. “Their support and insight will help us continue to help advertisers in the UK and beyond get the very best out of all the new opportunities in commercial TV.”
Thinkbox’s shareholders are Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV. Thinkbox represents over 90% of the commercial TV market in the UK through its shareholders’ owned and partner channels.