Brazilian service provider Telefónica Vivo has chosen Ericsson’s AVP 4000 Encoder Family to boost its TV viewing experience for consumers in Brazil. Furthermore, Telefónica Vivo has begun trials to demonstrate the ability to provide a 4K experience in Brazil. Ericsson’s AVP 4000 is based on the company’s first-ever professional video chip and enables all broadcasters, TV service providers and operators to achieve greater velocity and efficiency in deploying new video services that meet consumer demand.
Rafael Sgrott, Video and Content director of Telefónica Vivo, says: “We are excited by the growing demand for new, innovative TV experiences and by the countless opportunities this creates, so it is vital that the TV experience we provide to viewers is of the highest possible quality. We were pleased to draw upon the expertise and experience of Ericsson for this very important challenge.”
By addressing all applications, codecs, resolutions and profiles, Ericsson’s AVP single platform eases integration, expansion, training, repair and upgrades, considerably lowering the overall cost of ownership. It offers the highest performance and broadest capability in the industry on a single platform across all applications, from standard definition to HD 1080p50/60, 3DTV and UHDTV, and all codecs including MPEG-2, MPEG-4 AVC and JPEG 2000.
Core to Ericsson’s AVP 4000 high-performance compression platform is Ericsson’s first ever in-house developed programmable video processing chip, which powers the most advanced video processing platform for TV delivery. The deal with Telefónica Vivo represents the first deployment of the chip in the Latin American market, demonstrating industry acceptance of the chip’s ability to provide the highest-performance video-processing power. The chip delivers the necessary performance and control to develop and implement algorithms required to achieve the highest bandwidth efficiency across all delivery networks.