Tata Sky has announced its plans to launch 4k set top boxes in India by early next year.
Tata Sky has a strong history of innovation, with launches such as the HD PVR (Personal Video Recorder), Video-On-Demand (VOD) service, unique interactive services, Karaoke service and now the (4k enabled) UHD set top boxes in India.
“Being the market leader, we are always at the forefront of technology and have worked on delivering word class TV viewing experience,” explains Vikram Mehra, chief commercial officer, Tata Sky. “In today’s day and age, following global trends is not enough, we try to leapfrog them. Launch of 4k UHD STBs next year is another example of the same.”