Civolution and Tagvance have announced the launch of the first Turkish cross-TV-channel, cross-screen app for mobile devices. In partnership with Samsung Electronics Turkey, for the Galaxy S5, the app has been produced for the highly anticipated finale of “Kara Para Aşk”, one of Turkey’s most popular TV series.
The app, developed by Tagvance, integrates Civolution’s SyncNow audio watermarking-based Automatic Content Recognition (ACR) technology, enabling users to interact with the TV series in real-time as episodes air on Actual TV (ATV) . Users can engage with the show by discovering more content as well as playing synchronised quizzes, participating in polls, gaining points, and unlocking special videos which were produced by Samsung Galaxy S5. The campaign is led by LiquidThread Turkey, the content division of Starcom MediaVest Group on behalf of Samsung Turkey, partnering with content producer Ay Yapım and broadcaster ATV.
“We not only delivered a unique second screen experience for viewers of “Kara Para Aşk”, but also started a new innovative era full of opportunities provided by synchronised apps for companies and TV channels in Turkey,” says Can Kiral, CEO, Tagvance. “Through our collaboration with Civolution, LiquidThread, Starcom and Samsung Electronics Turkey, we have developed a perfectly synchronized application that enables product placement and call-to-action activities at precisely the right time.”