A quick Q&A with Volker Dietzel, Head of Swisscom TV Development & Technology, ahead of his appearance at this year’s TV in the Cloud Summit (collocated with the CDN World Summit), 1-2 October, 2014, London.
IP&TV News: Hi Volker. The question of what Cloud TV actually is persists. Everyone has their own definition! First, what is yours?
Cloud TV is TV delivered from the cloud: over the top, anywhere, to any device
What differences does it present to the current TV platforms?
We move recordings to the cloud. Customers can consequently access recordings with any device (mobile, tablet, PC). Furthermore, they can do so in or outside of Switzerland.
What benefits does it bring to service providers and end users?
Cloud TV is more climate-friendly, and thanks to the self-developed cloud-based TV platform, we can adopt our product more flexibly – corresponding to customers’ needs.
For the consumer, it leads to a more attractive product offering, such as cloud recording (record as many programmes as you like simultaneously), accessing your recordings on any device, and having the same look & feel on any device.
Customers can also enjoy the flexibility of an infinite TV service.
And what about Swisscom – what innovations has it introduced in this area?
First OTT live TV offering in 2009; web mobile delivery of recordings parallel to STB since 2011. Full network PVR in 2014…