Satellite TV revenues for 138 countries will reach $99.9 billion in 2020, up from $87.8 billion in 2013 and $69.3 billion in 2010, according to a new report from Digital TV Research. Covering 138 countries, the Global Satellite TV Forecasts report estimates that Asia Pacific and Latin America will show strong growth. However, revenues will fall in Western Europe as competition from other platforms increases.
Satellite TV revenues will overtake cable TV revenues in 2014. This means that satellite TV will account for 46.0% of total pay TV revenues in 2014, rising to 47.8% by 2020.
The US will remain the satellite TV market leader by revenues generated. India will add the most satellite TV revenues ($3.2 billion; tripling its total) between 2013 and 2020, followed by Brazil ($1.6 billion) and the US ($1.5 billion). Revenues will more than double in 44 countries.
Simon Murray, report author, comments: “Satellite TV revenues will decline for 19 countries between 2013 and 2020. Much of this is due to greater competition forcing satellite TV platforms to offer cheaper packages which will lead to lower ARPUs. Furthermore, low-cost satellite TV packages are making a significant impact in several countries.”
The number of pay satellite TV homes will reach 271 million by 2020, up from 192 million at end-2013 and 143 million at end-2010. From the 78.5 million pay satellite TV subscribers to be added between 2013 and 2020, India will provide 27.7 million, Brazil 5.8 million and Indonesia 5.4 million. The pay TV subscriber total will more than double in 47 countries. However, pay satellite TV subscriber totals will fall in 13 countries between 2013 and 2020.
India will continue to lead the sector, with 69.2 million pay satellite TV homes in 2020. India overtook the US in 2012 to take top slot. Russia and Brazil will take third and fourth places respectively. These four countries will account for just over half the global total by 2020.
Including free-to-air and pay satellite TV households, 439 million homes will directly receive TV signals via satellite dishes by 2020, up by almost 100 million on the end-2013 figure. More than a quarter of global TV households will have a satellite TV dish by 2020, up from 18.3% in 2010 and 22.3% in 2013