Level 3 Communications today announced the launch of its Channel Origination solution for broadcasters. The solution, which leverages Level 3′s global Vyvx broadcast technology, gives broadcasters the ability to efficiently create linear channels for secure distribution, or playout, to cable headends, multiple system operators (MSOs) and satellite TV providers.
The globalization of content has created the need for content owners and broadcasters to explore ways to deliver their content more efficiently and to more eyeballs than ever before to effectively grow their businesses. This can be complicated and time intensive, particularly given the resources already allotted to developing the content. Level 3′s Channel Origination offers a one-stop-shop for playout – content owners provide their channel playlist and digital video files, and Level 3 will format and store those files until they’re ready for distribution over satellite or via fiber.
“Content providers increasingly want to spend more of their time developing compelling content and less time overseeing the complex processes required to deliver that content to their end users,” says Anthony Christie, chief marketing officer at Level 3. “Through Level 3′s global fiber-based video distribution network, which enables us to securely and reliably deliver content anywhere in the world, our customers can increase their points of distribution, enabling them to scale more efficiently and focus on the growth of their business.”