Aaj Tak, the number one Hindi news channel in India, is the latest channel to join the DESI pack on TVPlayer.
Aaj Tak was launched in India in December 2000 as a 24-hour Hindi News channel. Within 6 months of its launch, Aaj Tak emerged as India’s number one news channel. Beginning with an impressive connectivity of 5.2 million homes when launched, Aaj Tak today boasts of a reach of over 50 million homes and a channel share of more than 55% among the news channels.
“Our DESI pack has been an incredible success since it launched this year; its content often representing over 10% of all total viewing, in any given day,” says Mr. Salil Kumar, COO, India Today Group Digital. “Our new partnership with Intoday means that we have topical and breaking news from Aaj Tak, further strengthening our overall channel offering.”