Strong ITV interim results include the growth of the broadcaster’s “Broadcast & Online” interests, which delivered a 7% increase in revenues overall, driven by 7% growth in ITV Family NAR and 20% growth in Online, Pay & Interactive.
In its interim statement, ITV says that the growth of its Online, Pay & Interactive revenues was due to the improved quality and distribution of its content — itself a response to the rapid growth in viewers’ appetites for video on demand (VOD), fuelling demand on new and existing platforms for quality free and pay content, as well as from advertisers for VOD inventory.
ITV content is now available on 20 platforms, which has helped drive long form video requests up 20%, with the soaps The Only Way is Essex and Britain’s Got Talent particularly popular.
“We have made further good progress with our strategy of growing and strengthening all parts of ITV. In the first six months of the year we again delivered double digit profit growth in every area of the business and increased revenues by 7%,” says Adam Crozier, ITV Chief Executive. “ITV Family NAR was up 7%, ahead of the TV advertising market and Online, Pay & Interactive performed strongly, up 20%. Online, Pay & Interactive is on track to deliver strong growth for the year as a whole, at least in line with the first half. “