AT&T and Chernin Group joint venture Otter Media – a firm dedicated to investing in and launching new OTT services – has acquired Creativebug from Demand Media.
Creativebug boasts a global audience of subscribers who have unlimited access to its premium classes to learn the art of sewing, knitting, jewellery-making, printmaking and more. It features more than 300 online classes, with new classes added each week.
“Creativebug has inventively and successfully tapped into this powerful and engaged crafts audience who are passionate about making and creating,” explains Sarah Harden, Executive Vice President at the Chernin Group. “Online video is the perfect medium to connect leading artists to their audiences across the globe. And the team at Creativebug has built out a very strong leadership position in this category. We look forward to supporting their continued growth alongside our other offerings.”