Civolution is set to showcase the latest version of its TV-Synchronised Ads solution at dmexco (September 10-11, stand Hall 6/E39b, Cologne, Germany) .
The solution enables advertisers, their agencies and media buyers, to increase return on investment of their ad spend, while providing the creative industry with a new format combining connected devices, such as smart phones and tablets, with the TV screen to build new experiences.
“TV advertising, already battling the economics of audience fragmentation, is having to compete fiercely with digital media to stop viewer drift,” says Andy Nobbs, CMO, Civolution. “Our TV-Synced Ads solution provides the missing link between both worlds, enabling media buyers to concentrate their efforts in buying the most efficient spot for the right audience at the right time. Meanwhile, creative teams can utilize the second screen phenomenon to create value added ad campaigns, leading to an increase in ad impressions and consumer engagement. We are proud to present for the first time our award winning SyncNow technology at dmexco.”