Social TV platform Beamly is bringing its personalized TV guide, content discovery, content recommendation, remote control, personalized news feeds, community and show engagement platform to the first screen.
By integrating Beamly’s Android TV application into their devices, OEMs are able to provide a complete TV solution powered by Beamly’s personalized guide and content discovery platform, where the user can browse for shows on their phone or on the TV. Beamly’s unique control capability allows the TV set, an external set top box (Sky, Comcast, Virgin, etc.) and the Android TV interface all to be controlled with a single click, creating a unified experience across cable, free to air and IP-delivered content. Additionally, the Beamly mobile and on-screen apps can synch with the show being watched, providing a synchronized second screen social and show participation experience.
Beamly’s SpotSynch ad platform allows device manufacturers the potential to participate in an ongoing revenue stream from consumers rather than merely a one-time device sale every 7 years, the average TV replacement cycle.
Incorporating the Beamly application into their Android TV devices allows manufacturers to deliver Beamly’s second screen TV show games, votes, polls and interactions, as used by NBC, Viacom, Sky and other major broadcasters, directly into the show itself, allowing users to play along to popular shows from their phone or directly on the TV.