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AOL reveals major plan to increase original OTT content

The cloud will eventually improve streaming to the extent that it becomes a “non-issue,” according to Ran Harnevo, President, Video, AOL, in an exclusive interview published today in IP&TV News. This development, he explained, will radically change the nature of broadcasting.

Taking advantage of the rapidly evolving OTT ecosystem, Harnevo revealed that AOL would be “doubling down” on OTT and original content.

“As we continue to expand our offerings and commission more long form series, including movies, we’ll have a huge opportunity to compete for eyeballs on a bigger screen,” he explained. “On the technology side, we’ll continue to make programmatic a priority, and our key differentiator will be the quality of our content, delivered via our best-in-class technology.”

Read the full interview here.

 

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