Over 50% of Sky TV customers are now connected, driving a threefold increase in On Demand usage. This is according to the latest twelve month report from the broadcaster, which overall charts the highest rate of customer growth for three years. Other new services seen to be flourishing include Sky Go, which saw a 19% increase, while Sky’s AdSmart attracted 180 advertisers in first six months, 68% of them new to Sky.
Jeremy Darroch, Chief Executive, comments:
“Our investment to increase take-up and usage of new connected TV services is delivering excellent results. After connecting 3 million boxes this year, more than half of TV customers now have access to our market-leading On Demand services and the benefits are coming through in increased viewing, satisfaction and loyalty. Our expanded Box Sets offering has been a particular hit among customers with Game of Thrones, 24 and Grey’s Anatomy each achieving over 10 million downloads over the course of the year.
“We are also making good progress in developing new revenue streams. More than one million customers now take our premium mobile TV service, Sky Go Extra, and we’ve opened up the movie purchase market with our Buy & Keep service in Sky Store. In addition, Sky Bet grew strongly and we attracted new advertisers to Sky with our targeted advertising service AdSmart.”