Amazon announces latest round of original kids’ content

Amazon has today announced further investment in kids’ content via eight new deals with leading distributors of children’s programming. The deals will see Amazon launching and retaining thousands of episodes of quality series aimed at a younger audience on the Prime Instant Video movie and TV streaming service, and follows the success of Beware the Batman - the first series aimed at a younger audience to air exclusively on Prime Instant Video in the UK in May.

As part of its ongoing commitment to provide premium quality kids’ entertainment to Prime Instant Video members, the new deals bring episodes of hugely popular pre-school programmes including 64 Zoo Lane, which won’t be available to stream anywhere else, Peppa Pig, Yo Gabba Gabba and In The Night Garden to the service, alongside family favourites The Adventures of Paddington Bear, My Little Pony: Friendship is Magic and Rolie Polie Olie, amongst others.

“Ahead of the Summer holiday we’re pleased to be able to offer such a wide variety of premium children’s content to our members,” says Chris Bird, Director of Content Strategy at Amazon Instant Video EU. “These deals allow us to give our members even more choice, complemented by unlimited streaming of some of the biggest and best shows aimed at a younger audience on over 400 devices.”


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