MOST POPULAR

News

Allot charts online impact of World Cup 2014

Allot Communications has announced results from its analysis of mobile application traffic surrounding the 2014 FIFA World Cup.

Real-time data showed that usage of mobile sports apps such as ESPN, BBC sports and Eurosport was up 300% above average levels during game times. Allot’s granular analytics also showed that Facebook, Facebook Messenger, Instagram, Twitter, WhatsApp, Skype Chat and Viber were up 200% over the average use during game time. A deeper dive into social media apps showed WhatsApp Photo Sharing was up 30% over average at the beginning of the game.

Network traffic peaks shifted from normal hours to game times. As an example, in Latin America afternoon games shifted the traffic peaks from evening hours to those hours. Networks experienced two peaks on days when there were two major games and on days when there were no games traffic patterns shifted back to normal.

“Our analysis of mobile traffic surrounding the World Cup games definitely showed us that it’s all about the online experience,” says Yaniv Sulkes, AVP marketing at Allot Communications. “For example, during the Italy versus Uruguay game, YouTube traffic skyrocketed by more than 40% immediately following the infamous Suarez bite incident.  This clearly demonstrates the widespread digital lifestyle where app adoption is strong and is particularly engaging around major events like the world cup – a fact operators should note and leverage.”

We welcome reader discussion and request that you please comment using an authentic name. Comments will appear on the live site as soon as they are approved by the moderator (within 24 hours). Spam, promotional and derogatory comments will not be approved

Post your comment

Facebook, Instagram and Sky case study: Game of Thrones

BT at IBC: 'unlocking the power of fibre IPTV'

IP&TV News tries out 4G Broadcast at the FA Cup Final

Thomas Riedl: “Google TV has evolved into Android TV”

Tesco and blinkbox: what went wrong?

Reed Hastings and 2030: is he right?