2014 sees E4 cement place as top digital stop for UK youth

E4 can look back on its biggest half year yet. Across the first six months of the year E4’s share of its key demographic of 16-34 year old viewers rose by +4% year-on-year to an impressive 5.3% – further strengthening its place as the number one digital destination for young audiences and outperforming both Channel 5 (4.36%) and BBC2 (3.92%).

Over the same period the channel pulled in a 1.95% share of all individuals, an increase of +3% compared with the first half of 2013.

Jay Hunt, Channel 4’s Chief Creative Officer comments: “From My Mad Fat Diary to The 100, E4’s mix of great British shows and the best of US series make it unmissable for young audiences.” My Mad Fat Diary returned in February bigger than ever with 1m viewers, whilst smash hit Made in Chelsea continued to grow its audience into its seventh series when it achieved its biggest episode ever with 1.5m.


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