It has been announced that Civolution’s SyncNow Automatic Content Recognition (ACR) technology will be deployed to synch Warner Bros. France’s ‘My Warner’ second screen app with Warner content, including DVDs, BDs, VODs and TV programming.
Consumers increasingly use a companion screen while viewing content, often to find out more about the program, or to interact with it or their social network. Warner Bros. France wanted to take advantage of those interactions, enabling them to be triggered within its own branded app.
Warner Bros. France therefore designed its ‘My Warner’ second screen app to synchronize with all Warner content delivered to the TV screen including time shifted, Blu Ray or VoD content. Using Civolution’s SyncNow ACR technology, ‘My Warner’ is synchronized with Warner Bros. produced TV and movie content and has already used SyncNow to enable interaction with a number of DVDs including Academy Award nominated movies ‘The Hobbit: An Unexpected Journey’, ‘The Hobbit : The Desolation of Smaug’ and ‘Gravity’.
“While a majority of people are watching content as aired or on DVD, a growing number are watching their favourite features on a second screen. That’s why we’re delighted to be working with Civolution and SyncNow to ensure that our ‘My Warner’ app provides the best possible second screen interactions with real-time engagements on the standard schedule or time-shifted viewing,” says Emmanuel Durand, Marketing Vice-president Warner Bros. Entertainment France.