Viggle, the entertainment marketing and rewards platform, today announced that it received a Notice of Allowance from the US Patent and Trademark Office. The patent allowance protects Viggle’s proprietary technology that analyses content distribution patterns over time to recommend the most optimal time and channel for distributing content to achieve higher levels of engagement. The technology enables networks and brands that utilize the Viggle Platform to execute more effective marketing campaigns around their content.
The allowed patent application strengthens Viggle’s Platform, a multi-channel portfolio that allows marketers to engage with entertainment fans. The Viggle Platform encompasses the Viggle mobile app, where users check-in and engage with TV shows and music, Wetpaint’s entertainment and social media publishing platform and the NextGuide mobile app and website that enables discovery of entertainment content such as linear TV, streaming and content available for download.
“This patent furthers our ability to work with partners to launch campaigns that achieve higher response rates,” says Greg Consiglio, President and COO of Viggle. “Our technology helps networks and brands more effectively share their content across web, social and in-app channels while utilizing actionable audience engagement data to improve targeting and engagement rates.”