Video marketing solutions provider Vidyard has introduced Vidyard Video Hubs, a new product that enables marketers to easily create custom-branded video channels on their own corporate websites. Built on the Vidyard video marketing platform, Video Hubs is the industry’s first turnkey solution for creating immersive video channels that can identify and track individual viewers and report on the performance of each video asset.
More than 70 percent of B2B marketers now use video to engage, educate and entertain customers, according to the Content Marketing Institute. However, until now the majority of this content has been spread across countless landing pages and off-site channels, limiting discoverability and hindering a brand’s ability to glean valuable information about audience engagement and to take advantage of the SEO benefits of a growing video library.
Vidyard Video Hubs addresses these challenges, giving marketers all the tools they need to create custom-branded video channels; build playlists, categories and tags; easily upload, manage and share video content with no coding required; and track detailed viewer engagement analytics.
“We love Video Hubs,” explains Bhaji Illuminati, Senior Marketing Manager at Taulia, one of Vidyard’s early customers on the new platform. “It is the perfect way to share multiple videos because it is Taulia-branded and works seamlessly within our website. It has virtually replaced our use of YouTube.