Video usage on tablets grows at expense of smartphones

Video usage on tablets continues to grow overall, with evidence suggesting it is cannibalising smartphone activities, according to the latest round of Living With Digital consumer research from Futuresource Consulting.

Carried out using a nationally representative sample of consumers in France, Germany the UK and USA, 4,000 people were surveyed to gauge their behaviours, habits and lifestyle choices surrounding the consumption of entertainment.

Other highlights from this the eighth wave of research include the assertion that the ownership of smartphones is up from 64% in 2013 to 70% in 2014, and that of Tablets from 36% in 2013 to 45% in 2014.

Multiple ownership and smaller tablets are key drivers of tablet uptake, says the report, with the average number of tablets in each tablet household now exceeding 1.5

DMA (Digital Media Adaptor), such as Apple TV ownership comes in at over 30% among online subscription video subscribers with ownership clearly driving consumption. Ownership of Connected TVs is up from 23% in 2013 to 34% in 2014.


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