TVPlayer is offering consumers the opportunity to watch World Cup matches live, in one place and free of charge.
A survey recently conducted by TVPlayer, reveals that that 81% of its respondents will be watching as many live football matches as possible this year. 68% said that they will watch the games at home, with only 18% preferring to watch the matches in the pub. 66% of respondents will be looking to keep up-to-date on the games through various websites and 28% via social media.
The most popular shows on TVPlayer in May included the UEFA Champions League Final, the FA Cup Final Live as well as the World Championship Snooker, which shows the exponential demand for watching live sport on TV across desktop, mobile and tablet.
“2014 will see a rise in consumers watching the biggest football event of the year live across multiple devices,” says Marie Ellis, Marketing Manager. “With the games broadcast throughout the day as well as in the early hours in the morning, TVPlayer offers football fans the chance to watch live matches whether they are at work or even at home in bed.”
Updates to the apps this month include push notifications so that TVPlayer can keep viewers up-to-date on all of the summer highlights, which includes the World Cup, Wimbledon, Royal Ascot, Silverstone, the Commonwealth games and the Tour de France. Enhanced branding and sponsorship capabilities mean that brands will have additional opportunities to be promoted within the app around top content.