Last week, London-based TV analytics company TVbeat premiered their live audience measurement service at a special event in an open air amphitheatre of the Radisson Blu Resort where the opening ceremony and first match of the 2014 FIFA World Cup between Brazil and Croatia was screened to over 500 guests. State broadcaster HRT2, who were awarded Croatia’s World Cup rights, partnered with TVbeat on the night. TVbeat’s live ratings provided a real-time insight into audience engagement, demonstrating that 71 percent of Croatian households tuned into HRT2 to watch the match at some point during the evening.
Across the evening the game itself had an average household rating of 55% and an average viewing share of 76%, making it the most watched broadcast that TVbeat has analysed in Croatia in the last two years. Interestingly 1.2% households watched the match via PC, tablet or smartphone.
TVbeat provides real-time TV audience measurement to pay-TV platforms, broadcasters and media buyers. TVbeat does this by connecting data across any pay-TV platform such as digital, cable, satellite and IPTV operators, time-shifted and VOD audiences and any other OTT solution into a single platform. The TVbeat service is currently operating in Slovenia, Croatia and Serbia, where it already measures over 15 million customer interactions per day across digital platforms.
Maja Tokić, Editor in Chief of World Cup broadcaster HRT2 comments: “When I first saw TVbeat I had that childhood feeling you have when you get a new toy and you don’t want put it down, even when you go to sleep. Last night, TVbeat’s real-time ratings demonstrated the simplicity, ease of use and relevance of the service.”