The International Table Tennis Federation (ITTF) has confirmed a new partnership with Rightster, a leading global video distribution and monetisation company.
Rightster already partners with a number of leading sports organisations and bodies, to support the monetisation and engagement of their content, including the Australian Football League and SNTV. As part of their agreement with the ITTF, Rightster will collaborate closely with the ITTF to develop its YouTube channel (YouTube.com/ITTFChannel), and help maximise its exposure and revenue from the channel.
The ITTF will be learning from Rightster’s advanced audience development knowledge to increase reach, audience and revenues. By joining the Rightster sports network, the ITTF will benefit from cross-promotion with Rightster’s extensive stable of existing International sports governing bodies, which will drive further audience engagement for the organisation.
In addition, Rightster’s media sales team will apply their expertise to increasing revenue through cross-platform advertising and sponsorship on behalf of the ITTF.
ITTF Marketing Director Steve Dainton states: “With a company that has great experience in assisting channels grow and commercialise, especially in the sporting digital environment, we felt it was only natural to start a relationship with Rightster for our ever growing YouTube channel. We hope Rightster can now use their expertise to take our channel to the next level.”
ITTF’s YouTube channel is currently the fourth largest of any Olympic sport, with 26 million views and 55,000 subscribers.