SyncScreen, innovators in the creation and delivery of harmonised two-screen TV experiences, has partnered with Civolution, the leading provider of technology and solutions for identifying, managing and monetizing media content, to deploy its Automatic Content Recognition (ACR) technology, SyncNow, at the core of the company’s proprietary synchronisation engine, the SyncScreen Framework for the first ever play-along quiz app for CBBC’s (the BBC’s dedicated children channel) Gory Games.
Designed to be used with the ever-popular Horrible Histories spin-off quiz show Gory Games, the app for iOS and Android tablets and smartphones lets children take on the studio contestants, test their knowledge of gruesome facts and win virtual prizes whilst watching the show live, or on-demand on BBC iPlayer.
The app design and user experience was produced by SyncScreen and is the second SyncNow ACR enabled play-along app for a CBBC show that is powered by the SyncScreen Framework API. However, the Gory Games app is the first fully produced by the SyncScreen creative team, creatively optimising the power of the underlying technology in the SyncScreen Framework to produce a best-in-class play-along app in this emerging entertainment space.
“We wanted to create the optimal play along experience for Gory Games, using all our editorial know-how and design insight to produce a fun, immersive and sympathetic two-screen TV experience for children ” says Marc Goodchild, Creative Director of SyncScreen. “We feel that we have achieved that. Crucially, from a creative and production process perspective, our SyncScreen Framework made the synchronisation functions easy to implement and we have used Civolution’s SyncNow watermarking solution as the underlying enabling tech for frame-accurate cue detection to maximum effect”.