Swisscom goes to ThinkAnalytics for search & recommendations

ThinkAnalytics, developer of the world’s most deployed multiplatform TV search and recommendations engine, has been selected by Swisscom to power personalised recommendations and search on its new TV 2.0 Android IPTV set-top boxes and legacy set-top boxes.

Swisscom TV 2.0 uses ThinkAnalytics’ personalized, multi-language recommendations and intelligent search system for live, linear TV, replay TV, as well as VOD. The Recommendations Engine is integrated into the Swisscom EPG, making it easy for subscribers to discover new content. The service is live now.

The deployment at Swisscom uses a range of recommendations techniques – including personalized ‘content for you’, ‘most watched/rented’, highest rated, category-based, related content and intelligent search – to help subscribers discover appealing content across more than 250 live channels on Swisscom TV 2.0, and in multiple languages.

The deployment also supports Swisscom’s seven-day catch-up service, Replay, which lets subscribers watch programs up to seven days after they were broadcast, and the Teleclub on-demand service, which features over 6,400 films in German, French and Italian and about 5,000 live sports events per year.

“We turned to ThinkAnalytics because we wanted a partner with proven experience in live, linear TV deployments, not just VOD,” says Volker Dietzel, head of TV services at Swisscom. “We now have a personalized recommendations/search solution that incorporates advanced analytics and business rules and gives us flexibility and scalability, allowing us to add new features, support for additional devices, and additional services down the line.”


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