Sky today revealed that more than half of all its TV customers have now connected their Sky+HD box to broadband for easy access to its full range of On Demand services. This follows the launch last summer of Sky’s big push to drive take-up and usage of connected TV service.
In less than a year, the total number of connected Sky+HD boxes has more than doubled to 5.4 million, equivalent to 56,000 new households getting connected every week. This explosive growth means that more than 50% of Sky’s 10.6m TV customers are now connected, stretching Sky’s lead as Britain’s most popular connected TV platform.
“Our job is to offer customers the best possible TV experience, making sure that they can watch what they want, when they want, wherever they want,” comments Jeremy Darroch. “We aim to put Sky at the heart of the ‘digitally connected household’ – to meet customers’ growing desire to consume content on their terms.”