SBS ON DEMAND launches on HbbTV-enabled TVs


SBS’s dedicated catch-up viewing service, SBS ON DEMAND, will now be available to the public in beta (pre-release test version) via HbbTV enabled televisions, which are launching in Australia in coming months.

From today, users with new HbbTV-enabled televisions which are connected to the internet will see a ‘Red Button’ appear on screen when tuning into SBS’s three free-to-air channels – SBS ONE, SBS2 and NITV.

Pressing the red button on the remote control will then launch the new SBS ON DEMAND application on the television screen and allow viewers to access to the vast range of content on offer from SBS.

“This launch continues SBS’s leadership in the on-demand and catch up television space with SBS ON DEMAND available on more platforms than any other catch-up service in Australia,” says SBS Chief Digital Officer, Marshall Heald. “Innovation in the digital space is key to the future of delivering uniquely SBS content for all Australians, and adding SBS ON DEMAND to HbbTV-enabled televisions was a logical next step with the imminent launch of FreeviewPlus. It continues our commitment to bringing content to audiences when they want, and where they want it.”

SBS ON DEMAND offers free, unlimited access to programs and clips, including documentaries, feature films, food shows, dramas, and news and current affairs. The catch-up viewing service currently attracts over six million video views per month.


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