On the head! PERFORM develops Google Glassware

Digital sports content specialists PERFORM has announced the development of Glassware, which it has developed as part of Google’s Glass Explorer programme. The Glassware will offer football fans content from international and domestic leagues and competitions from around the world, including match updates, exclusives, features, player transfer stories and the latest news.

This is the first time PERFORM has developed Glassware, and the company is currently exploring further ways that the technology can enhance the user experience for sports fans. PERFORM says it has optimised the user experience by allowing people using Google Glass to subscribe to their favourite football categories and stay right up to date with the latest news. With Glass, football fans will get alerts as they happen so they can stay up to date on the latest news without being distracted from what they are doing.

The Glassware was showcased at the launch of the Glass Explorer programme in the UK, held in London today. This launch marks the first time Glass will be available outside of the US. Along with a UK version, the team at PERFORM have developed a dedicated US edition, including news and from the national team and beyond, as well as MLS editorial feature content.

“Smart Glasses are expected to emerge as a key platform in the wearables space and we’re excited to be at the forefront of this development,” says Russell Stopford, PERFORM’s Product Development Director. “We are continually exploring innovative opportunities to share our market leading sports data and will potentially bring our live match scores and updates from our successful Goal Live smartphone and tablet app to the Glass Explorer programme. We are pleased to be among the first companies exploring how Glass can change the future of fans’ digital consumption and interaction.”


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