MegaFon selects Applicaster for World Cup 2014 coverage

Applicaster, a cutting-edge provider of broadcast solutions for cross-screen TV experiences, was selected by MegaFon, one of Russia’s leading mobile operators, to offer enhanced Sports viewing experiences on second screens for 2014 World Cup and additional sports tournaments. SMOTRI+ TV app, developed by Applicaster, was successfully launched earlier this year, with over 600,000 downloads for the Winter Olympic and Paralympic Games and an additional 150,000 active users for the Hockey World Cup. SMOTRI+ functionality has been expanded to support additional features and sports tournaments including the Football World Cup 2014.

OJSC MegaFon is a leading Russian universal telecommunication service provider, operating in all segments of the telecommunications markets in Russia. The Company and its subsidiaries have licenses to operate in all of the Russian regions and in the Republics of Abkhazia, South Ossetia and Tajikistan. Through a variety of sponsorships and partnerships, MegaFon actively promotes the development of sport in Russia, and plans to broadcast a variety of international and local sports events via SMOTRI+.

The SMOTRI+ app was created and is serviced by Applicaster for MegaLabs, a wholly owned subsidiary of OJSC MegaFon. The app enables viewers to watch live broadcast of sports events, access exclusive content, and get an aggregated stream of the most exciting and memorable moments of each game in the various tournaments. SMOTRI+ also offers an EPG for browsing the tournaments schedule, placing reminders for select broadcasts, share experiences online on social networks and invite Facebook friends to watch the competitions together.

“MegaFon is keen on providing its users with the most engaging mobile experience, via offering fast access as well as interesting and exciting content,” says Andrey Kushnarev, Director of content and media at MegaLabs.



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