At the Connected TV World Summit, London
In an opening keynote at day two of the Connected TV World Summit, Waldo Hooker, VP, Product & strategy, Liberty Puerto Rico, revealed how Liberty Puerto Rico were planning to utilise cloud technology from ActiveVideo to revitalise legacy set-top boxes in the Puerto Rico market, by introducing trend-driven, video-rich mosaics for customers.
The new mosaic, the Social Content Navigator, is to be developed with a view to exacerbating what Hooker identified as the competitive strengths of linear TV, by highlighting the eight most popular programmes currently being watched on Liberty Puerto Rico, without specifying the channel, encouraging customers to branch out in terms of viewing habits and familiarise themselves with a greater range of available content. In addition, Hooker explained that “genres are programme based, not channel based.”
The new mosaic launches properly next month, with Hooker stressing that, so far, it appears to effectively reduce fragmentation of the user experience, extend the life of legacy STBs, reduce a customer’s temptation to look elsewhere, and provide a differentiator.