Liberty Global has announced that Ramiro Lafarga Brollo, currently CEO of O2 Slovakia, part of the Telefonica group, will be appointed as Managing Director of UPC Poland as per July 1, 2014. In this role, he will assume all day to day operating responsibilities of UPC Poland, following the retirement of Simon Boyd in late 2013.
As CEO of mobile operator O2 Slovakia, Ramiro Lafarga Brollo has had overall responsibility for the activities of O2 in the Slovak Republic since 2011 and grew its activities significantly in the past few years with a strong customer focus. Before this role Ramiro was active in numerous marketing & sales functions in Latin America. Since 2002 he held several senior positions in the Telefonica Group, incl. commercial director for Telefonica Chile and Telefonica Sao Paulo (Brazil), as well as commercial director and customer director at Movistar Chile. Ramiro holds Argentinian and Italian nationalities.
Betzalel Kenigsztein, Managing Director Central & Eastern Europe for Liberty Global, comments: “With Ramiro we will have an experienced leader for UPC Poland, with a proven track record in the telecoms industry. His experience in the telecom and dynamic mobile market fits perfectly with our activities in Poland, which is our largest operation in Central & Eastern Europe. I am confident that Ramiro will lead UPC Poland into the next phase, exploring new opportunities and benefitting from Liberty Global’s economies of scale.