ITV and Roku today announced that ITV Player is now offered on the Roku streaming platform. ITV Player joins Roku’s large selection of entertainment with more than 750 video, music and game channels available in the UK.
ITV Player provides customers with access to the last 30 days of ITV’s catch-up content across ITV, ITV2, ITV3, ITV4 and CITV. Consumers can enjoy programmes such as Britain’s Got Talent, Coronation Street and The Americans in addition to coverage of this summer’s World Cup and Tour de France sporting events.
ITV Player is available now for Roku customers in the UK to watch their favourite ITV programmes on demand. The ITV Player channel can be found in the UK Roku Channel Store on all current-generation Roku players, including the newly launched Roku Streaming Stick (HDMI version).
Martin Goswami, Director of Pay & Distribution at ITV, says: “A key part of our strategy is to make our content accessible on multiple platforms and we are delighted to be working with Roku to bring our programmes to their devices.”
Ed Lee, Vice President of Content Acquisition at Roku adds: “ITV Player is one of the most recognized sources of programming in the UK and we’re delighted to bring its premier library of popular shows to Roku customers in the UK. Our focus is always on offering the best streaming entertainment and ITV is a great addition for TV lovers.”