Channel 4 today announced it has launched a fully mobile 4oD, enabling viewers to stream content wherever they are via 3G and 4G on iOS and Android devices – and watch exclusive original short form content in a new dedicated shorts hub.
Reflecting the growing viewer demand for snackable videos, 4oD’s shorts hub curates a diverse selection of new and exclusive shorts – including magazine shows on subjects from films, games, news and current affairs; popular science and futurology series; comedy and satire formats; lifestyle and food shows; and engaging education formats for teens.
4oD’s shorts will feature top Channel 4 talent including Jamie Oliver and Food Tube celebrities, Guy Martin, Made In Chelsea’s Binky Felstead and Mark-Francis Vandelli, and many more – and will also introduce new faces, writers and producers from both the TV and internet worlds.
“The launch of our short form content hub builds on Channel 4’s industry leading reputation for digital innovation and reflects how our viewers are increasingly watching on the move,” says Jonathan Allan, Channel 4’s Director of Sales. “It’s testament to the work of the team that we are launching with a fantastic range of partnerships with major brands such as Rimmel London, British Gas, Alfa Romeo and Jamie Oliver’s Food Tube.”