IBM is marking its 25 year partnership with The Championships, Wimbledon, by bringing numerous innovations to Wimbledon fans, including an enhanced interactive mobile experience; redesigned and simplified SlamTracker analytics that encourages engagement; and a new Social Command Centre powered by IBM SoftLayer cloud that will provide AELTC with insights into social media conversations about The Championships.
New IBM Technology Innovations at The Championships 2014 include a redesigned interactive mobile experience for Wimbledon fans – IBM and the AELTC have transformed the Official Wimbledon iPhone and Android apps and added new functionality to the iPad app for 2014. The result is a visually engaging, immersive, personalised and social Wimbledon experience that delivers comprehensive mobile coverage across all three platforms, as well as easier access to live scores, results, news, live blog, photos, live video and radio, video highlights, and much more. The personalization in the phone allows fans to tailor their own unique feed getting the information and experience they want. No matter where they are located, fans can connect to the action on the Wimbledon courts – including scores, stats, live video and match analysis – via their smartphones, tablets, PCs and other devices.
“The Championships allow us to demonstrate how these same cloud, analytics, mobile and social capabilities are being used by IBM clients globally. For example to improve transport networks and improve pediatric care,” says Sam Seddon, Wimbledon Client & Program Executive for IBM. “By using Wimbledon focused social media feeds to better understand fans, customers, in real time, we are enabling AELTC to better manage their digital presence and understand how its brand is perceived.”