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Google to buy video ad company mDialog

Google announced this week that it has acquired mDialog, a video advertising technology company.

“We’re thrilled to welcome mDialog to Google,” reads a statement from Google on Google +. “Together, we’re committed to offering more ways for publishers to monetize live, linear and on-demand video content across all screens. While nothing’s changing for their customers immediately, over time we’ll work with the mDialog team to incorporate their technology and expertise into our DoubleClick product suite. This represents the latest of our ongoing investments in helping brands connect with high-quality video content, like Google Partner Select, our new marketplace for premium programmatic video.”

Terms of the deal were not disclosed.

“Longer term,” reads a statement from mDialog, “we’re also very excited about combining mDialog with the DoubleClick platform for publishers. Together, we’re looking forward to offering content creators new and even better ways to make money from their live and on-demand content.”

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