Former business development director at Joost, Aki Tsuchiya, has launched Streamhub, a real-time video analytics service for the media industry.
The platform, now in public beta, is already being used by one of the world’s largest public broadcasters to manage its online video and social data, delivering actionable insights to increase viewer acquisition and stickiness in key markets. This is done by consolidating big data relevant to all the programmes and revealing key influencing factors that lead to positive and negative engagement of the viewers.
Data sources include video engagement metrics from the broadcasters` own services and YouTube, social marketing metrics from Twitter and Facebook, and web/app/traffic metrics from Google Analytics, providing a comprehensive analysis of the audience journey. Integration of custom metrics is also provided as an additional service.
“Streamhub was created to solve the problems we faced when we worked in broadcasting and online video,” explains Tsuchiya. “Audiences are moving online, fragmenting ever more, and there are massive data sets that teach us at last about each and every viewer. However, it’s not easy to make clear analyses when there’s so much data to manage. We want to automate these tasks to allow businesses to focus on the KPIs and ROIs in making great content and reaching the right viewers. Getting to these relevant insights requires the analytics platform to be ever-green and this can only happen if we are quick enough to evolve based on customer feedback.”
Streamhub has also launched an experimental YouTube index as part of its Labs initiative that monitors the performance of TV programmes on the world’s biggest video destination, allowing companies to get a feel for the relative popularity of TV content between legitimate and illegal uploads.