Face time: BBC to study viewers’ emotions in new study

BBC Worldwide TV show fans are given the chance to have their emotions facially coded to determine their favourite programmes in a brand new study. CrowdEmotion, who use facial coding web cams to capture emotions, are working with BBC Worldwide’s audience research team to reveal how viewers react and behave towards BBC TV shows, includingSherlock and Top Gear.

“This is the first study of its kind for BBC Worldwide to measure people’s emotional responses to programmes using a technology-led, neuroscience approach,” says David Boyle EVP, BBC Worldwide Insight.  “CrowdEmotion’s ability to capture, record and quantify our audience’s emotional attachment and engagement to our TV shows, places BBC Worldwide at the forefront of global audience research and ultimately determines what our fans love to watch”.

CrowdEmotion built facial coding software using 20 years of neuroscience research, which records individuals’ facial expressions using a webcam in a three step process involving expressions, emotions and actions.  The pilot study with BBC Worldwide has started with 200 participants in the UK, measuring their happiness, surprise, anger, fear, disgust and sadness.  A second wave will take place in Russia and Australia, followed by a third in six other international markets.  Further monthly global research studies are also in the pipeline.

In a busy period for the entrepreneurs, CrowdEmotion are also celebrating wining first prize ‘The Innovators’ Innovator Award’ at the Technology Innovators Forum (TIF-IN) hosted in China last month.  The digital start-up were given special recognition beating competition from 70 participants in front of a high profile audience including TIF-IN Chair Lord Marland, UK Business Secretary Vince Cable MP, the CEO of Universal Music Group International and BBC Worldwide’s Chief Executive Tim Davie.



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