Deutsche Telekom is the new partner of the Beko Basketball Bundesliga (BBL) and has secured all the media rights secured for the next four seasons. The agreement, which includes the national and international audiovisual rights, includes the seasons 2014/2015, 2015/2016, 2016/2017 to 2017/2018.
“The Beko Basketball Bundesliga is one of the most dynamic and attractive leagues in Germany. In the future, basketball fans will not miss a basket with us,” says Michael Hagspihl, Marketing Director of DT. “We are pleased that we have been awarded the contract for all transmission paths by 2018. This long-term partnership will help make our TV product Entertain even more attractive across all platforms. “