Shrek, Puss in Boots and the Kung Fu Panda himself join YouTube’s talent roster of A-list vloggers with today’s launch of DreamWorksTV, an original content destination for families on YouTube with the promise of delivering dreams and laughs on every screen.
DreamWorksTV combines DreamWorks Animation’s expertise as a global family entertainment brand with the digital savvy of AwesomenessTV, the fastest growing online destination for teens, which DreamWorks acquired a year ago.
DreamWorksTV will showcase original live-action and animated short-form content that is laugh-out-loud funny, featuring fresh new voices and iconic characters. Series highlights include family-friendly versions of reality TV (Prank My Parents, Record Setter Kids), original animated web series from top creators (Jimmy Blue Shorts, Gorillaville and Report Card) as well as vlog posts from DreamWorks’ stable of fan favorite characters. Richie Rich, an original scripted series based on the iconic comic book character, will also make its debut this summer.
The ambitious effort will be overseen by AwesomenessTV founder Brian Robbins with a team assembled for DreamWorksTV.
“We’re tapping into the invaluable knowledge that Brian has amassed from his success with AwesomenessTV to create a unique, short-form, laugh-out-loud mobile experience for families,” comments DreamWorks Animation CEO Jeffrey Katzenberg. “This is a huge opportunity for the DreamWorks brand.”