As part of an ongoing effort to offer its users more unique entertainment, Youku Tudou, China’s leading Internet television company, has announced the release of more than 20 programs and drama series produced by its in-house production unit.
The unique content will be released throughout the second half of 2014 and will include reality shows, talk shows and drama series. Youku Tudou has made it of strategic importance to increase investment to in-house production. With 500 million users on both PC and mobile, Youku Tudou attracts more than 70 percent of Chinese online video viewers, according to recently released data from China Internet Network Information Center, or CNNIC.
The rollout of the new programming began earlier in June with the release of the Internet reality show “Searching Divas,” which garnered more than 10 million views, and 10,000 comments within the first two days of its debut on June 6. The show, modeled after the popular Korean reality show “Running Man,” features contestants who compete against each other to complete challenging tasks and missions. Winners are able to meet their favorite Chinese celebrities.
The in-house production of unique, original content enables Youku Tudou to better serve and understand the entertainment needs of viewers. Such content will be integrated with other features, including social media platforms and e-commerce optimization created for Youku Tudou’s online and mobile video platforms.
“Our customized content in the emerging online entertainment industry is vitally important to Youku Tudou’s continued leadership in the Internet television space,” says Zhu Xiangyang, Youku Tudou chief content office. “To create a multi-screen, entertainment ecosystem is one of our most important strategic initiatives.”