Broadcom Corporation, a global innovation leader in semiconductor solutions for wired and wireless communications, today announced it has enabled live Ultra HD satellite broadcast of the 2014 World Cup in collaboration with Globosat, a multichannel cable and satellite TV service in Brazil, and Elemental, a leading supplier of software-defined video solutions for multiscreen content delivery. The special live broadcast of the final three matches of the World Cup, made available by Globosat to selected subscribers and Pay-TV operators in Brazil, demonstrates growing interest in Ultra HD technology, which can deliver 4X the resolution of traditional 1080p60 HD displays.
The special broadcast is the first to deliver market-leading Ultra HD (4k) display resolution speeds of 60 frames per second (4Kp60), which provides 2x the speeds of current displays for fluid, life-like movement and includes a 10-bit Rec 2020 color standard to deliver deeper, richer color gradation. The combination of improved picture quality and color clarity is ideal for live-action viewing such as major sporting events and in-home theatrical content.
“Globosat leads the Brazilian pay-TV segment with high quality programming, including live action sporting events, and we are excited to deliver a live Ultra HD broadcast of the World Cup games,” says Roberto Primo, CTO of Globosat. “Broadcasting the World Cup in 4k resolution is an important part of our effort to contribute to the evolution of the TV viewing experience in Brazil. Partnering with Pay-TV operators that share this goal also allows us to deliver Ultra HD to an even wider viewer audience in the future.”