Amazon has unveiled its debut smartphone, Amazon Fire. From the perspective of connected entertainment, notable features include the Firefly real world interactivity app, which recognizes 70 million products using the Fire’s cameras, as well as 35 million music tracks and 245,000 TV programmes and movies, plus 12 months Amazon Prime membership, worth $99, as a launch offer.
However, Ian Fogg, Head of Mobile at IHS Technology, believes that, in this area, Amazon have yet missed a trick. “It has not included Google Play store,” Fogg explains, “and so it lacks the important Google apps which consumers expect on smartphones. Additionally, Android smartphone owners which switch to Fire, will have to leave their existing apps behind.”