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3TS invests $7.2m into Visual Unity for end-to-end OTT

Leading OTT platform and multiscreen solution provider Visual Unity has announced an investment of $7.2 million by 3TS Capital Partners, the growth capital technology fund: this investment will strengthen Visual Unity’s delivery of end-to-end OTT solutions on a global scale.

The investment of 3TS, into Visual Unity is from their Cisco, EBRD, EIF and OTP backed growth capital fund, which focuses on investments in fast growing technology companies primarily in Central and Eastern Europe (CEE).  Visual Unity will use the investment to support the growth of an international customer base for vuMedia, its flagship OTT platform. vuMedia enables content owners and distributors to monetise their video assets over the Internet. The company’s stated goal is to be “the leading provider of OTT and multiscreen solutions.”

This investment will hasten leading-edge development of vuMedia, Visual Unity’s world-class digital content delivery and smooth-multiscreen-user-experience product. 3TS is initially acquiring a minority stake in Visual Unity and commits to supporting the company at both a strategic and operational level.

“This is an exciting time for Visual Unity, with 3TS taking a key role in the future success of our company,” says Tomas Petru, Visual Unity’s Founder and CEO. “Our robust, end-to-end product is already used by our customers worldwide. We support close to 10.000 different screens and devices in conjunction with every conceivable monetization method. 3TS’ diligent examination of, and investment into our product portfolio not only attests to its innovation, but will be instrumental in fueling our sales, marketing and development expansion.”

 

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