Flash Networks, a global leader of mobile internet optimisation and monetisation solutions, announced today that it is the first mobile optimisation vendor to accelerate upload speeds for messaging apps such as WhatsApp and Snapchat. Flash Networks uses patented technology to optimise LTE bandwidth utilisation, resulting in up to 30% faster upload speeds for an improved user experience.
Social mobile messaging apps are growing in popularity and rapidly replacing SMS services. Last month, WhatsApp handled 64 billion messages in 24 hours, including 20 billion uploads, double the traffic they managed last year. Snapchat users send 700 million messages each day, more traffic than any other third-party messaging app on North American mobile networks, according to a recent Sandvine report.
Flash Networks’ TCP-4TE uses inline high-speed congestion-detection algorithms to dynamically adjust transmission rates based on real-time network conditions to enable faster uploads of content to messaging services. TCP-4TE minimises the inherent inefficiencies of standard TCP stack, making its data transmission methods more compatible with high-speed LTE networks.
“Unlike with traditional content consumption, where content is consumed mainly by downloading it from a central server, content-sharing applications require both upload and download to be accelerated to ensure subscriber satisfaction and improve customer retention,” says Noam Green, Vice President of Marketing at Flash Networks. “As the leaders in mobile Internet optimisation, Flash Networks continues to implement cutting-edge technologies to enable their customers to remain one step ahead of the game.”