Draw it! New multiplatform game from Channel 4

Channel 4’s new multiplatform game show Draw It! (40 x 30 mins) debuts on Monday afternoon on the UK public-service broadcaster.

Powered by IONOCO’s multi-user drawing technology, with its stage and game control system is powering, the Victory Television stripped format, fronted by Mel Giedroyc (Light Lunch; Great British Bake Off), was inspired by the hugely popular app Draw Something, dubbed as ‘Pictionary for mobile’ by developer Zynga, which was also closely involved in the production.

Draw It! is a week-long ‘doodle duel’ between two celebrities. Each day sees the celebrities pair with a contestant to battle through three rounds of against-the-clock drawing challenges to win a cash prize of £5,000. Meanwhile, the two celebrities are locked in their own uber-battle, trying to rack up as many wins over the five days as possible. Among the celebrities confirmed to take part in the first series are Terry Wogan, Anton du Beke, Nadia Sawalha, Jenny Eclair, Antony Cotton and Christopher Biggins.

In technical terms, ionoco provided the multi user drawing technology; used by the players to create drawings on their touch screens whilst being displayed in real time on multiple on-set screens and displays.   The fully integrated system also controlled all gameplay including the team buzzers, judging interface, TX graphics, sound effects, scoring with feeds to all the on set screens and the production and host information feeds.

“Draw It! promises to be as addictive on television as Draw Something is on mobile phones,” says Simon Ingram, ionoco Group’s chief executive. “When we designed the drawing app for the show, we wanted to stay as true to the mobile game as possible. So we re-skinned the app to look similar to Zynga’s original, while offering the special features needed to drive the gameplay, such as enabling players to change pen size and colours, and trash drawings they aren’t happy with. We’re delighted and excited by the result.”



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