CNN International has hired Owen Wyatt as Distribution Director of Product, Content and Out of Home from YouTube Multi Channel Network Base79.
In this newly-created international role, Wyatt will refine and refresh CNN International’s product offerings for affiliates and out of home platforms across broadcast and digital. A major focus will be on growing CNN’s international affiliate network of over 1,100 existing partners and developing the extensive consultancy, training and support services that CNN offers.
In addition, Wyatt will develop CNN‘s content sales business across traditional broadcast platforms as well as with new digital and out of home distribution clients and partners worldwide.
Before heading up news and sports content at Base79, the largest YouTube Multi Channel Network outside of North America, Wyatt was Head of Video Product at Reuters. He also brings a wealth of editorial experience to the role, as a former Global Editor for Reuters Video Sports and producer at Sky Sports.
Wyatt will report to Greg Beitchman, CNN International’s VP Content Sales and Partnerships.
“Owen is a rare combination of an experienced TV executive with deep first-hand knowledge of content strategies in a new media landscape,” says Greg Beitchman. “In this new role, Owen will take advantage of his substantial experience in digital at Base79 combined with hands-on experience running video at Reuters to craft new and valuable propositions for our partners and affiliates. With Owen on-board CNN’s partners can expect even more innovation and enterprising commercial opportunities.”