BT has revealed its decision to continue offering BT Sport for free to new and re-contracting BT Broadband customers.
The news came as BT revealed around five million homes now take BT Sport, just nine months after the channels went live for the first time last August. This makes BT Sport one of the fastest growing TV services ever launched in the UK.
Around three million of those homes take the service directly from BT – either via satellite, BT TV or the BT Sport App alone – with the remainder taking the service via wholesale deals struck by BT.
“Fans have been the winners with BT Sport,” says John Petter, BT Consumer chief executive. “Millions of homes have enjoyed the very best sporting action for free. We said we would shake up the market and we have done just that.”