The ARRIS 2014 Consumer Entertainment Index, launched today, has some interesting statistics revealing how widespread binge-viewing has become. According to the report, recent years has seen the practise go “mainstream” and is proving especially popular with women and younger audiences in the living room.
Key findings include:
- 80% admit to ‘binge-viewing’ entertainment. One in five (18%) 25-34 year-olds binge-view once a week. 14% of respondents say they binge at least once a day.
- The most popular way to binge-view content is to download via a free catch-up service (31%) or via DVD/Blu-ray (31%), closely followed by a free streamed catch-up service. Only 10% said they binge- watched via a paid-for download service, and only 8% said they did so via a paid-for streamed service.
- Binge-viewing most often takes place on ‘standard TV’ (37%) over computers, smartphones, and tablets. Traditional connected devices remain the second-most used, with the laptop (32%) and the desktop (27%) appearing high on the list. Just 11% said that they binge-view on a tablet device.
- Films and movies tend to be the preferred binge-viewing content for 51% of respondents, followed by entertainment programs (38%).
- 16% of respondents said they would pay for a service that allowed them to immediately download/stream recently completed TV series, and 21% would be happy to pay a little more for it if it came as part of a bundle deal. 21% also said they would choose a provider who offered this type of service.
- Interestingly, women are more likely to binge-watch than men. 35% of women say they binge-view at least once a week, compared to 32% of men.
- Younger age groups are more likely to binge-view with 44% of 25-34 year olds and 41% of 16-24 year-olds saying they do it at least once a week
“The rapid growth of mobile devices, increasing reach of high-speed broadband networks, and ease of content access is reshaping the way people engage with entertainment,” comments Sandy Howe, SVP, Global Marketing, ARRIS. “Consumers now expect entertainment on their terms—control over what they watch, when and where they watch it, and how much.”
ARRIS’s Consumer Entertainment Index is a research project looking into the media consumption habits of 10,500 consumers across 19 markets: Argentina, Australia, Brazil, Canada, Chile, China, France, Germany, India, Japan, Mexico, Sweden, Russia, Spain, Singapore, South Korea, Turkey, UK, and USA. The research was conducted on behalf of ARRIS by independent agency, Vanson Bourne.