Ahead of his appearance at Broadband and TV Connect Latin America 2014, YouTube’s LATAM Platform Partnership Manager Diego Higgins talks YouTube, multiscreen and LTE with IP&TV News’ George Silva.
What’s the most exciting thing currently happening at YouTube?
YouTube`s vision is to be “The daily destination of a generation empowered to shape what matters in content and culture today.” We are constantly working to create a better platform and better experience for users, creators, and advertisers in part by understanding how and where content is consumed. For me, the most exciting thing happening is enhancing the YouTube experience for multiple platforms, especially our mobile and TV experiences, and seeing the quick adoption of these platforms
In the widest sense, how is the age of multiscreen affecting YouTube?
Multiscreen has been a reality for YouTube for a long time. We have been studying consumer behaviour and how they are consuming content across all screens, which has been very exciting. Last year, 40% of YouTube`s views came from non-PC platforms and continues to grow. This new generation is hungry for content on demand and on their terms, and they are enjoying YouTube throughout the day thanks to support for multiscreen behaviours.
How is YouTube delivering on multiscreen?
The three main platform experiences YouTube has developed are for the PC, mobile devices and connected TV devices. We rely on HTML5 technology throughout these platforms in an effort to ensure users have a consistent and fully-featured experience. As a result, our latest TV experience is available on smart TVs, game consoles, set-top boxes, IPTVs, and more.
What opportunities does LTE present to YouTube?
LTE brings great opportunity to YouTube, especially now that consumers are demanding more and more high definition content. YouTube has 100 hours of content uploaded every minute and a significant amount of this content is HD, and some is even 4k! LTE has a big role in order to deliver this content to the YouTube community.
You’re appearing at this year’s TV Connect Latin America. What is the importance of events such these? What do you hope to take away from attending?
I am very excited to participate in this year`s TV Connect Latin America event. The audiovisual industry and the TV ecosystem is rapidly evolving and this is a great opportunity to learn how and where the industry is moving. I’m looking forward to discussing YouTube`s multi-platform approach and providing an overview of where YouTube is heading.
Diego Higgins will be appearing at Broadband and TV Connect Latin America 2014